Guest blog for Engagement 2017 conference, published May 23 2017
What’s the best way to persuade others of your point of view? That’s the question academics, politicians, activists and many other change-makers are grappling with in our increasingly interconnected world. At a time when we are saturated on a daily basis with endless information and data, the question of how we carry out effective and persuasive engagement is becoming increasingly salient.
I worked for many years in academia, legal and policy environments, and I used to rely on straightforward methods of persuasion to make my case: facts, evidence-based data, well-marshalled arguments and rebuttal. But, after many years working on the complex policy area of immigration, I have come to recognise that whilst these can sometimes be effective forms of communication, they are not the only kind. And, what is more, they are not always the most appropriate when communicating on emotive and socially complex issues like identity and immigration. Indeed, persuading with facts and data can have the negative effect of polarising an issue, rather than winning people over. Instead, when we want to engage others with our message,
Continue reading “Harnessing the power of stories: the ‘Trojan horse’ of engagement”