The age we are living in is the ‘Information Age’. It is a time of digital communication and endless data. It is characterised by a stark reliance on quantitative analysis and interpretation. We have seen the culmination of this in the recent referendum in the UK. The referendum was the ultimate poll, an opportunity to answer a question based on a binary outcome. The result has precipitated a deep fracture in our society with ‘Remain’ voters at 48% on the one side and ‘Leave’ voters at 52% on the other.